In 1990, the duo of
Steve Waddington and
Jon Marsh released its debut album
Happiness under the name
the Beloved, and found modest success by combining light,
Erasure-style dance-pop with
Marsh's breathy vocals and atmospheric arrangements. Following the release of a remix album
Blissed Out (also from 1990),
Waddington left the band, and was replaced by
Jon Marsh's wife
Helena Marsh just in time for the recording of the group's follow-up, the lifeless
Conscience. The 1993 release largely abandoned
the Beloved's pop approach in favor of more ambient soundscapes, limiting the album's appeal. (
Jon Marsh's distant, uninvolved vocal style certainly didn't help, making the album sound cold and uninviting.) Unfortunately,
the Beloved's third album
X continues in this tradition. Though the music is more upbeat,
Jon Marsh's delivery undermines the material; his flat vocal style is as light as a feather, with an almost sickening lack of energy or emotion.
The Beloved (like
Erasure) ultimately makes the mistake of confusing beats for hooks. The tunes on
X just aren't memorable, making the album another in a long line of dance-pop throwaways. For a much better introduction to
the Beloved, and for a greater insight into this group's capabilities, stick with the fine
Beloved debut
Happiness.
–
William Cooper, Rovi