Propaganda's first album A Secret Wish appeared one month later, and the resulting tour necessitated the addition of bassist Derek Forbes and drummer Brian McGee -- both formerly with Simple Minds. After the release of the remix album Wishful Thinking later that year, Dorper became the first original member to leave the band, and Propaganda splintered soon after, due to a prolonged legal battle to leave ZTT. The group finally re-emerged in 1988 with Mertens, Forbes, McGee and American vocalist Betsi Miller. The quartet signed with Virgin, and released 1234 in 1990. The single "Heaven Give Me Words" broke the British Top 40 in 1990, and "Only One Word" placed modestly later that year.

Meanwhile, Claudia Brücken -- who had stayed with ZTT in large part because of her marriage to label-owner Paul Morley -- formed Act with Thomas Leer. The duo charted "Snobbery and Decay" in mid-1987 and released their only album, Laughter, Tears, and Rage in 1988. Brücken became a solo act by the turn of the decade, and charted only one single, "Absolut (E)," from her 1991 album Love, And a Million Other Things. Though neither the band nor Brücken had recorded recently, rumours flew during the mid-'90s that a Propaganda reunion was in the works.