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Bruce Channel

Born
November 28, 1940
in Jacksonville, TX 
Active Decades
19001020304050607080902000 
 
by Richie Unterberger
Bruce Channel's "Hey Baby" -- a classic one-shot, number-one hit from 1962 -- is one of the many records proving that, during a period in which rock has sometimes been characterized as near death, the form was continuing to evolve in unexpected and delightful ways. An irresistible mid-tempo shuffle from the first few bars of homespun harmonica (played by Delbert Mcclinton), it was a seemingly effortless blend of rock, blues, country, and Cajun beats, featuring Channel's lazy, drawling vocals and an instantly catchy tune. It was perhaps too much of a natural; Channel could never recapture the organic spontaneity of the track, failing to re-enter the Top 40 despite many attempts.



The Texan had written "Hey Baby" around 1959 with his friend Margaret Cobb, and had already been performing the tune for a couple of years before recording it amidst a series of demos for Fort Worth producer Major Bill Smith. First released locally on Smith's label, it was picked up for national distribution by Smash. Channel would continue to write most of his own material (sometimes in collaboration with Cobb) for a series of moderately enjoyable follow-ups that echoed the riffs of "Hey Baby" too closely.

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